Privacy Policy
Last modified: March 16, 2026
Welcome!
The material appearing on this website https://www.endandafter.com(this “Site”) is provided as information about End & After’s business, community, and people, and as a platform for online connection. The owner of this Site, End & After and its directors, agents, employees and affiliates assume no responsibility or liability for any consequence resulting directly or indirectly from any action or inaction you take based on the information found on the Site or material linked to this Site.
Any information on this Site is provided for inspirational, educational, informational or promotional purposes only and is not to be relied upon as a professional opinion. By using this Site, you accept and agree that following and using any information or recommendation provided on this Site is at your own risk.
PRIVACY POLICY
End & After understands the importance of your privacy. This privacy policy (the “Privacy Policy”) sets out the privacy policies and practices for Hana Mäkinen and its subsidiaries and affiliates (collectively, “End & After”) with respect to how End & After collects your personal information. It also describes how End & After maintains, uses, and discloses personal information. This Privacy Policy also sets out how you can access certain information that End & After may collect about you.
In this Privacy Policy, personal information means information about an individual whose identity is apparent or can be reasonably ascertained from the information, as further defined under applicable privacy laws (“Personal Information”). Personal Information does not include any information that is aggregated or otherwise de-identified.
Please note that the Site may contain links to other third-party websites that are not controlled or operated by End & After. This Privacy Policy does not apply to such third-party websites, and End & After is not responsible for the content of such third-party websites or the privacy practices of such third parties. End & After encourages you to request and review the privacy policies of any third parties upon disclosing your Personal Information to such parties or when visiting such third-party websites.
Consent of Collection of Information. By submitting Personal Information to End & After and its Site or any of its service providers, you agree and consent to the collection of your Personal Information and consent to the use, disclosure and transfer of your Personal Information in accordance with the provisions of this Privacy Policy. You may always refuse or withdraw your consent by contacting End & After at info@endandafter.com. You understand that if you withdraw your consent, End & After may not be able to continue to offer its services and provide its information to you.
Children Under 18. The Site is not intended for individuals under 18 years of age. End & After does not knowingly collect Personal Information from anyone under this age. If you are under 18, do not use the Site, register, make purchases, or provide any Personal Information (including your name, contact details, or usernames) through our features. If we learn that we have collected Personal Information from a child under 18 without verified parental consent, we will delete that information. If you believe we may have information from or about a child under 18, please contact us at info@endandafter.com.
Revisions to this Privacy Policy. End & After reserves the right, in its sole discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. End & After will treat your continued use of the Site following such revision as your acceptance of the revised terms. All revisions will be posted to the Site and will apply to any Personal Information collected on or after the date posted. End & After will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your Personal Information for purposes other than those to which consent has been obtained, unless otherwise required or permitted by law.
Personal Information
4.1 What do we collect? End & After may directly collect your name, address, phone number, birthday, billing address and email address. There may be other information you provide, but that will not be collected by End & After and instead will be collected by the third parties End & After works with, as outlined in 4.4.
4.2 Email and Phone Number. We may collect your email address and phone number and may send you a newsletter or other promotional materials through email for promotional or informational purposes. Subscribing to our newsletters is optional, and you will always be able to unsubscribe. This applies to any information you submit through our website or provide to us in any other manner. We may contact you via phone if there is information that would be beneficial to share with you. In accordance with this Privacy Policy, if you do not want to be reached by phone, you can choose not to share your phone number or ask us not to contact you via phone.
4.3 Personal Stories, Pictures and Testimonials. We truly appreciate receiving personal stories, written reflections, and photographs from our clients. With your explicit written consent and a signed Media Release Agreement, we may collect and use these materials in accordance with Canadian privacy laws. We collect and store these materials to honour your journey, understand the impact of our relational support, or share tributes and testimonials for promotional purposes. By agreeing to these terms, you consent to let End & After use your testimonials and images on our Website and social media. Your testimonials will appear verbatim, though we may correct minor grammar/typing errors or shorten them for brevity. We handle all shared information with deep respect and store it securely. You have the right to refuse the use of your stories or images at any time; to opt out, please email info@endandafter.com with the subject “Opt-out Testimonial”.
4.4 Third Parties. End & After may work with third-party applications in order to provide you with the best services on the Site. These organizations may collect Personal Information from you in order to provide you with the services, including your name and contact information. Specifically, the third parties End & After may work with on the Site are listed below. We’ve included links to their privacy policies to ensure you are comfortable using them.
4.4.1 Squarespace: https://www.squarespace.com/privacy/
4.4.2 Stripe: https://stripe.com/privacy
4.4.3 Facebook: https://www.facebook.com/privacy/policy
4.4.4 YouTube: https://policies.google.com/privacy?hl=en
4.4.5 Instagram: https://privacycenter.instagram.com/policy
4.4.7 Zoom: https://zoom.us/privacy
4.4.7 Google Drive: https://policies.google.com/privacy?hl=en
4.4.8 Paypal: https://www.paypal.com/en/webapps/mpp/ua/privacy-full
4.4.9 Ivorey: https://ivorey.io/privacy-policy
5. How will End & After use your Personal Information? Your Personal Information will be used to provide you with promotional and informational materials and offers, and to deliver the products and services you can purchase or subscribe to on the Site. Specifically:
5.1 Your credit card information will not be kept by End & After but instead by one of the third parties listed in section 4.4 above.
5.2 Your name and email address are collected but will not actually be stored on the Site. Any information captured will be processed through third-party websites in section 4.4 above.
5.3 Your phone number may be used to contact you via phone if there is information we would like to share that we feel would benefit you.
5.4 If you subscribe to our newsletter, we will use your Personal Information to send it to you.
5.5 If we send you the Newsletter for marketing purposes, we may use your contact information to send you emails about promotions, special events and other marketing information. You can opt not to receive these emails from us by either clicking “unsubscribe” at the bottom of the email when you receive it or by sending an email that includes your email address and a request that you not receive our promotional emails.
5.6 We may use your Personal Information to respond when you submit a question or suggestion to us, or when you request assistance regarding the Service you purchased.
5.7 We may share your information if we believe in good faith that disclosure of your information is required to protect your safety or the safety of others, to investigate a fraud, or to respond to a government, judicial or other legal request or to comply with the law.
5.8 We may also share certain aggregated, anonymized information with a third-party provider in order to assist us in improving the Site.
6. Storing Your Personal Information. End & After may store your Personal Information when you interact with the Site. End & After will be happy to delete any of your Personal Information it holds upon a written request made by you. Your Personal Information will be safely disposed of by End & After.
7. Storing Your Phone Number. Your phone number will be kept in the phone or contacts database of End & After and its associates. Wherever it is stored, it will always be protected with a password and will never be shared with third parties without your permission.
8. We Play by The Rules. End & After is based in Alberta, Canada, and we operate in full compliance with all relevant Canadian laws, including CASL and PIPEDA, as well as GDPR and CCPA regulations. If you access this Site from outside Canada, you do so at your own risk and are responsible for compliance with your local laws; please be aware that your information may be stored or processed in Canada or other jurisdictions. For any questions regarding our compliance or data practices, please contact us at info@endandafter.com.
9. Affiliate Relationships. As required by Canadian law, we disclose that we may receive compensation for affiliate links. Please assume that, for every recommendation or link we provide, the following holds true: we have become aware of a product or service that we think may be of interest to people who visit our website. After we conduct our own research and determine that an item is valuable to ourselves, our community, or our clients, we choose to promote it and are compensated when our readers click the link or purchase the product or service. (That compensation comes from our affiliate, not you.) Regardless of compensation, we only recommend products and services that we believe in and feel would be a benefit to you.
10.Do Not Track Signals. End & After currently does not recognize or respond to browser-initiated Do Not Track (DNT) signals, as the Internet industry is currently still working on Do Not Track standards, and there is no accepted standard on how to respond to such signals.
11.Analytics. The Site keeps the following information from your visits to our webpage: We use visitor information to improve our customer engagement. It tells us where and when people visit the Site, how long they stay, and their IP addresses for website and server security.
12.Cookies. The Site uses ‘cookies’ to keep a record of the number of times you’ve visited the Site and how you interacted with the Site during each visit. In addition, the Site uses cookies that are not absolutely essential for your use. By using this Site, you consent to our use of cookies. You can withdraw this consent at any time by adjusting your browser settings.
12.1 A cookie is a small text file that gets sent by the servers of the Site to your hard drive and can only be read and interpreted by the Site’s servers. No Personal Information is stored in the cookie, and there is nothing on it that can identify you personally.
12.2 Cookies play an important role in how you interact with the Site, enabling the Site’s features to be used, helping the Site understand your preferences, and thus improving your experience on the Site. If you do not want cookies from the Site, simply adjust the settings in your web browser to disable cookies. This may affect how you access the Site and may render some of its features unusable, but, of course, it is your choice.
13.Disclosure of Personal Information. End & After will NEVER sell or license any Personal Information we collect from you. End & After is not liable for any disclosure of your Personal Information by any third party, particularly the ones outlined in section 4.4 above. By purchasing the services and products offered by End & After, you agree to be bound to and consent to the provisions of our third parties’ privacy policies.
14.Choice of Laws and Venue. This Privacy Policy and the use of the Site are governed by Canadian laws and the Province of Alberta. The parties agree to irrevocably submit all claims to the exclusive jurisdiction of the courts of the Province of Alberta. If a dispute arises, we agree to first resolve it through binding arbitration to take place in the Province of Alberta.
15.Your Consent. By choosing to provide End & After with your Personal Information, you are consenting to its collection, use and disclosure in accordance with the principles outlined in this Privacy Policy. If you are under the age of 18, you must not provide any Personal Information to us without the consent of your parent or guardian, or as otherwise provided for by applicable law.
16.Protecting Your Privacy. End & After is committed to protecting your privacy. Security measures, such as using passwords on servers and computers, and locked cabinets where Personal Information is stored, have been adopted to protect your Personal Information against loss or theft, unauthorized access, disclosure, copying, use or modification. Online transactions are completed using third-party applications outlined in section 4.4 above. Please refer to the third parties’ privacy policies, of which links have been provided above, for clarification on how your transaction and Personal Information will be handled. End & After makes no promises, warranties or representations about the manner in which your Personal Information is handled by third parties and bears no liability whatsoever for their use of it.
17.The Internet Can Be Unreliable. The internet is, by its nature, inherently open and subject to the interception of information. We cannot guarantee that the information you provide to End & After over the internet or otherwise will not be intercepted by third parties while it is being communicated via means outside End & After’s control.
18.Verifying and Amending Your Personal Information. End & After tries to ensure that all Personal Information about you in our possession is accurate, complete, and up-to-date. Please contact us at info@endandafter.com to advise us of any changes to your Personal Information. You may request access to the Personal Information held by End & After at any time or seek to make corrections to it.
19.Arbitration. Any controversy or claim arising out of or relating to this Agreement, or the breach of this Agreement, shall be settled exclusively by arbitration. You also agree that should arbitration take place, it will be exclusive to the courts of the Province of Alberta, or such other arbitrator mutually agreed upon by the parties. The arbitrator’s decision shall be final and binding on both parties and enforceable in any court of competent jurisdiction. The costs of the arbitration shall be borne by the losing party. The arbitration award shall be final and binding upon the parties, and the parties hereby waive any rights to appeal or challenge the award, to the extent permitted by applicable law. This arbitration clause shall survive the termination or expiration of this contract.
20.Resolving your concerns. If you have any questions or concerns about End & After's Personal Information collection, use and disclosure practices, please let us know at info@endandafter.com, and we will do our best to help you.