Terms and Conditions and Privacy Policy
Last modified: March 16, 2026
Welcome!
The material appearing on this website https://www.endandafter.com (this “Site”) is provided as information about End & After’s business, community, and people, and as a platform for online connection. The owner of this Site, End & After and its directors, agents, employees and affiliates assume no responsibility or liability for any consequence resulting directly or indirectly from any action or inaction you take based on the information found on the Site or material linked to this Site.
Any information on this Site is provided for inspirational, educational, informational or promotional purposes only and is not to be relied upon as a professional opinion. By using this Site, you accept and agree that following and using any information or recommendation provided on this Site is at your own risk.
TERMS AND CONDITIONS
Please read the following carefully! Your access to and use of this Site is subject to legally binding terms and conditions, which you accept and agree to by accessing this Site.
The following terms and conditions (“Terms and Conditions”) form a binding agreement (this “Agreement”) between you and Hana Mäkinen, a Sole Proprietorship operating out of the Province of Alberta (“End & After”). End & After may modify, amend, supplement and replace these Terms and Conditions at any time without providing you with advance notice. Your continued use of this Site after any change constitutes acceptance of the updated Terms and Conditions.
1.Trademark & Copyright. Logos for End & After are trademarks of End & After and its affiliates (the “Marks”). You must obtain written permission from End & After to use the Marks. All materials created by End & After on the Site are protected by Canadian copyright laws as original works. The absence of a registered copyright symbol does not mean that such materials are not protected as belonging to End & After. The contents of this Site are all copyrighted by End & After, unless otherwise noted. You must obtain written permission from End & After to use the contents of the Site in any manner not authorized by these Terms and Conditions.
1.1 No part of our content, including but not limited to text, images, audio, or video, may be used to develop, train, or improve any artificial intelligence model, machine learning algorithm, or similar technology. Any such use is explicitly prohibited and is a violation of these terms.
2. Links to Third-Party Websites. This Site may contain links to third-party websites. All such linked sites, materials and pages are not under the control of End & After and End & After is not responsible for the content contained in any linked website, nor for any losses or damages you may incur as a result of the use of any third-party website. End & After accepts no liability for any errors or omissions contained in third-party websites. These links are provided to improve your use of this Site, enable you to connect with End & After on various platforms, help End & After offer the easiest services for you, and enable you to conduct transactions.
3.Use License. If End & After has materials on the Site which you can download, permission is granted to download copies of the materials for personal, non-commercial viewing only. This is the grant of a license, not a transfer of title, and under this license, you may not:
3.1 Modify or copy the materials;
3.2 Use the materials for any commercial purpose or for any public display (commercial or non-commercial);
3.3 Transfer the materials to another person or “mirror” the materials on any other server.
This license shall automatically terminate if you violate any of these restrictions, and may be terminated by End & After at any time. Upon terminating your viewing of these materials or upon the termination of this license, you must destroy any downloaded materials in your possession, whether in electronic or printed format.
4. Refunds. Our refund policy for any of the services or products sold on the Site is as follows: Our Services are non-refundable. In certain circumstances, if requested before the start of any workshop or course, we may consider a partial refund or a transfer to another participant. These decisions are made on a case-by-case basis at our sole discretion.
5. Disclaimer. Our goal is to share information in an open, honest, and informative way. That being said, any information and services provided on or through the Site, including our educational, private, community, and peer support services in animal communication, end-of-life, and grief support, are for informational and educational purposes only. What we share is the opinion and perspective of End & After. This information and education are not intended or implied to supplement or replace professional advice. It is not a substitute for professional veterinary, medical, or mental health care. Before taking any action regarding your or your animal's well-being, please consult a medical or veterinary professional.
6. No Guarantees. We make no guarantees about any particular results or benefits that you’ll get from our Site, our products or our services. We will do everything to give you the tools to succeed, but we make no guarantees. We cannot be any clearer about this: we make no promises regarding results and make no guarantees whatsoever.
7. Site Terms of Use Modifications. End & After may revise these Terms and Conditions for its Site at any time without notice. By continuing to use the Site after End & After modifies this Agreement, you are agreeing to be bound by the updated version of this Agreement.
8. Limitation of Liability. In no event shall End & After or its affiliates be liable for any damages (including, without limitation, damages for loss of data or profit, or due to business interruption) arising out of the use or inability to view or use the materials or content on the Site, even if End & After has been notified orally or in writing of the possibility of such damage.
9. Choice of Laws and Venue. The parties agree to irrevocably submit all claims relating to End & After’s Site to the exclusive jurisdiction of the courts of the Province of Alberta without regard to its conflict of law provisions.
10. Indemnity. As a condition of your use of this Site, you indemnify End & After and its directors and affiliates from and against any and all liabilities, expenses (including legal fees) and damages arising out of claims resulting from or arising from your use of this Site.
11. Entire Agreement. These Terms and Conditions and any other legal notices, policies and guidelines of End & After linked to these Terms and Conditions or contained on this Site constitute the entire agreement between you and End & After relating to your use of this Site and supersede any prior understandings or agreements (whether oral or written), claims, representations, and understandings of the parties regarding such subject matter. This Agreement may not be amended or modified except by End & After. If, for any reason, a court of competent jurisdiction finds any provision or portion of these Terms and Conditions to be unenforceable, that portion or provision shall be enforced to the maximum extent permissible so as to effectuate the intent of the parties as reflected by that provision, and the remainder of these Terms and Conditions shall continue in full force and effect. Failure by End & After to enforce or exercise any provision of these Terms and Conditions shall not constitute a waiver of that right. Paragraph headings are for reference only.
PRIVACY POLICY
End & After understands the importance of your privacy. This privacy policy (the “Privacy Policy”) sets out the privacy policies and practices for Hana Mäkinen and its subsidiaries and affiliates (collectively, “End & After”) with respect to how End & After collects your personal information. It also describes how End & After maintains, uses, and discloses personal information. This Privacy Policy also sets out how you can access certain information that End & After may collect about you.
In this Privacy Policy, personal information means information about an individual whose identity is apparent or can be reasonably ascertained from the information, as further defined under applicable privacy laws (“Personal Information”). Personal Information does not include any information that is aggregated or otherwise de-identified.
Please note that the Site may contain links to other third-party websites that are not controlled or operated by End & After. This Privacy Policy does not apply to such third-party websites, and End & After is not responsible for the content of such third-party websites or the privacy practices of such third parties. End & After encourages you to request and review the privacy policies of any third parties upon disclosing your Personal Information to such parties or when visiting such third-party websites.
Consent of Collection of Information. By submitting Personal Information to End & After and its Site or any of its service providers, you agree and consent to the collection of your Personal Information and consent to the use, disclosure and transfer of your Personal Information in accordance with the provisions of this Privacy Policy. You may always refuse or withdraw your consent by contacting End & After at info@endandafter.com. You understand that if you withdraw your consent, End & After may not be able to continue to offer its services and provide its information to you.
Children Under 18. The Site is not intended for individuals under 18 years of age. End & After does not knowingly collect Personal Information from anyone under this age. If you are under 18, do not use the Site, register, make purchases, or provide any Personal Information (including your name, contact details, or usernames) through our features. If we learn that we have collected Personal Information from a child under 18 without verified parental consent, we will delete that information. If you believe we may have information from or about a child under 18, please contact us at info@endandafter.com.
Revisions to this Privacy Policy. End & After reserves the right, in its sole discretion, to change, modify, add or remove portions of this Privacy Policy at any time and from time to time, without prior notice to you. End & After will treat your continued use of the Site following such revision as your acceptance of the revised terms. All revisions will be posted to the Site and will apply to any Personal Information collected on or after the date posted. End & After will obtain the necessary consents required under applicable privacy laws if it seeks to collect, use or disclose your Personal Information for purposes other than those to which consent has been obtained, unless otherwise required or permitted by law.
Personal Information
4.1 What do we collect? End & After may directly collect your name, address, phone number, birthday, billing address and email address. There may be other information you provide, but that will not be collected by End & After and instead will be collected by the third parties End & After works with, as outlined in 4.4.
4.2 Email and Phone Number. We may collect your email address and phone number and may send you a newsletter or other promotional materials through email for promotional or informational purposes. Subscribing to our newsletters is optional, and you will always be able to unsubscribe. This applies to any information you submit through our website or provide to us in any other manner. We may contact you via phone if there is information that would be beneficial to share with you. In accordance with this Privacy Policy, if you do not want to be reached by phone, you can choose not to share your phone number or ask us not to contact you via phone.
4.3 Personal Stories, Pictures and Testimonials. We truly appreciate receiving personal stories, written reflections, and photographs from our clients. With your explicit written consent and a signed Media Release Agreement, we may collect and use these materials in accordance with Canadian privacy laws. We collect and store these materials to honour your journey, understand the impact of our relational support, or share tributes and testimonials for promotional purposes. By agreeing to these terms, you consent to let End & After use your testimonials and images on our Website and social media. Your testimonials will appear verbatim, though we may correct minor grammar/typing errors or shorten them for brevity. We handle all shared information with deep respect and store it securely. You have the right to refuse the use of your stories or images at any time; to opt out, please email info@endandafter.com with the subject “Opt-out Testimonial”.
4.4 Third Parties. End & After may work with third-party applications in order to provide you with the best services on the Site. These organizations may collect Personal Information from you in order to provide you with the services, including your name and contact information. Specifically, the third parties End & After may work with on the Site are listed below. We’ve included links to their privacy policies to ensure you are comfortable using them.
4.4.1 Squarespace: https://www.squarespace.com/privacy/
4.4.2 Stripe: https://stripe.com/privacy
4.4.3 Facebook: https://www.facebook.com/privacy/policy
4.4.4 YouTube: https://policies.google.com/privacy?hl=en
4.4.5 Instagram: https://privacycenter.instagram.com/policy
4.4.7 Zoom: https://zoom.us/privacy
4.4.7 Google Drive: https://policies.google.com/privacy?hl=en
4.4.8 Paypal: https://www.paypal.com/en/webapps/mpp/ua/privacy-full
4.4.9 Ivorey: https://ivorey.io/privacy-policy
5. How will End & After use your Personal Information? Your Personal Information will be used to provide you with promotional and informational materials and offers, and to deliver the products and services you can purchase or subscribe to on the Site. Specifically:
5.1 Your credit card information will not be kept by End & After but instead by one of the third parties listed in section 4.4 above.
5.2 Your name and email address are collected but will not actually be stored on the Site. Any information captured will be processed through third-party websites in section 4.4 above.
5.3 Your phone number may be used to contact you via phone if there is information we would like to share that we feel would benefit you.
5.4 If you subscribe to our newsletter, we will use your Personal Information to send it to you.
5.5 If we send you the Newsletter for marketing purposes, we may use your contact information to send you emails about promotions, special events and other marketing information. You can opt not to receive these emails from us by either clicking “unsubscribe” at the bottom of the email when you receive it or by sending an email that includes your email address and a request that you not receive our promotional emails.
5.6 We may use your Personal Information to respond when you submit a question or suggestion to us, or when you request assistance regarding the Service you purchased.
5.7 We may share your information if we believe in good faith that disclosure of your information is required to protect your safety or the safety of others, to investigate a fraud, or to respond to a government, judicial or other legal request or to comply with the law.
5.8 We may also share certain aggregated, anonymized information with a third-party provider in order to assist us in improving the Site.
6. Storing Your Personal Information. End & After may store your Personal Information when you interact with the Site. End & After will be happy to delete any of your Personal Information it holds upon a written request made by you. Your Personal Information will be safely disposed of by End & After.
7. Storing Your Phone Number. Your phone number will be kept in the phone or contacts database of End & After and its associates. Wherever it is stored, it will always be protected with a password and will never be shared with third parties without your permission.
8. We Play by The Rules. End & After is based in Alberta, Canada, and we operate in full compliance with all relevant Canadian laws, including CASL and PIPEDA, as well as GDPR and CCPA regulations. If you access this Site from outside Canada, you do so at your own risk and are responsible for compliance with your local laws; please be aware that your information may be stored or processed in Canada or other jurisdictions. For any questions regarding our compliance or data practices, please contact us at info@endandafter.com.
9. Affiliate Relationships. As required by Canadian law, we disclose that we may receive compensation for affiliate links. Please assume that, for every recommendation or link we provide, the following holds true: we have become aware of a product or service that we think may be of interest to people who visit our website. After we conduct our own research and determine that an item is valuable to ourselves, our community, or our clients, we choose to promote it and are compensated when our readers click the link or purchase the product or service. (That compensation comes from our affiliate, not you.) Regardless of compensation, we only recommend products and services that we believe in and feel would be a benefit to you.
10.Do Not Track Signals. End & After currently does not recognize or respond to browser-initiated Do Not Track (DNT) signals, as the Internet industry is currently still working on Do Not Track standards, and there is no accepted standard on how to respond to such signals.
11.Analytics. The Site keeps the following information from your visits to our webpage: We use visitor information to improve our customer engagement. It tells us where and when people visit the Site, how long they stay, and their IP addresses for website and server security.
12.Cookies. The Site uses ‘cookies’ to keep a record of the number of times you’ve visited the Site and how you interacted with the Site during each visit. In addition, the Site uses cookies that are not absolutely essential for your use. By using this Site, you consent to our use of cookies. You can withdraw this consent at any time by adjusting your browser settings.
12.1 A cookie is a small text file that gets sent by the servers of the Site to your hard drive and can only be read and interpreted by the Site’s servers. No Personal Information is stored in the cookie, and there is nothing on it that can identify you personally.
12.2 Cookies play an important role in how you interact with the Site, enabling the Site’s features to be used, helping the Site understand your preferences, and thus improving your experience on the Site. If you do not want cookies from the Site, simply adjust the settings in your web browser to disable cookies. This may affect how you access the Site and may render some of its features unusable, but, of course, it is your choice.
13.Disclosure of Personal Information. End & After will NEVER sell or license any Personal Information we collect from you. End & After is not liable for any disclosure of your Personal Information by any third party, particularly the ones outlined in section 4.4 above. By purchasing the services and products offered by End & After, you agree to be bound to and consent to the provisions of our third parties’ privacy policies.
14.Choice of Laws and Venue. This Privacy Policy and the use of the Site are governed by Canadian laws and the Province of Alberta. The parties agree to irrevocably submit all claims to the exclusive jurisdiction of the courts of the Province of Alberta. If a dispute arises, we agree to first resolve it through binding arbitration to take place in the Province of Alberta.
15.Your Consent. By choosing to provide End & After with your Personal Information, you are consenting to its collection, use and disclosure in accordance with the principles outlined in this Privacy Policy. If you are under the age of 18, you must not provide any Personal Information to us without the consent of your parent or guardian, or as otherwise provided for by applicable law.
16.Protecting Your Privacy. End & After is committed to protecting your privacy. Security measures, such as using passwords on servers and computers, and locked cabinets where Personal Information is stored, have been adopted to protect your Personal Information against loss or theft, unauthorized access, disclosure, copying, use or modification. Online transactions are completed using third-party applications outlined in section 4.4 above. Please refer to the third parties’ privacy policies, of which links have been provided above, for clarification on how your transaction and Personal Information will be handled. End & After makes no promises, warranties or representations about the manner in which your Personal Information is handled by third parties and bears no liability whatsoever for their use of it.
17.The Internet Can Be Unreliable. The internet is, by its nature, inherently open and subject to the interception of information. We cannot guarantee that the information you provide to End & After over the internet or otherwise will not be intercepted by third parties while it is being communicated via means outside End & After’s control.
18.Verifying and Amending Your Personal Information. End & After tries to ensure that all Personal Information about you in our possession is accurate, complete, and up-to-date. Please contact us at info@endandafter.com to advise us of any changes to your Personal Information. You may request access to the Personal Information held by End & After at any time or seek to make corrections to it.
19.Arbitration. Any controversy or claim arising out of or relating to this Agreement, or the breach of this Agreement, shall be settled exclusively by arbitration. You also agree that should arbitration take place, it will be exclusive to the courts of the Province of Alberta, or such other arbitrator mutually agreed upon by the parties. The arbitrator’s decision shall be final and binding on both parties and enforceable in any court of competent jurisdiction. The costs of the arbitration shall be borne by the losing party. The arbitration award shall be final and binding upon the parties, and the parties hereby waive any rights to appeal or challenge the award, to the extent permitted by applicable law. This arbitration clause shall survive the termination or expiration of this contract.
20.Resolving your concerns. If you have any questions or concerns about End & After's Personal Information collection, use and disclosure practices, please let us know atinfo@endandafter.com, and we will do our best to help you.